L'entreprise
The company.
ASO U.K. (formerly Human Race) is a leading mass participation sports event business.
The company is part of Amaury Sport Organisation Group, the world’s largest sports out-of-stadia event organisers with a European presence spanning Paris, London, Madrid, Frankfurt, and Hamburg.
ASO Group is renowned globally for iconic events such as Tour de France, La Vuelta, Dakar Rallye, the cyclosportive L’Etape du Tour and the world’s biggest marathon : Schneider Electric Paris Marathon.
ASO U.K. organises best-in-class events in running, cycling and triathlon in the UK including the prestigious adidas Manchester Marathon, Cancer Research UK London Winter Run, Manchester Half Marathon, Dragon Ride and the Royal Windsor Triathlon.
We pride ourselves on being one of the most forward-thinking commercial organisations in our sector.
Join our dynamic team as a Business Development Executive and seize the opportunity to elevate partner and sponsorship revenue across our prestigious events lineup.
ASO U.K. fosters a vibrant, collaborative environment where like-minded individuals share goals and camaraderie, making it an exciting and fulfilling workplace.
Profil attendu
Expected profile.
Profile
👉 Experienced salesperson with a multi-faceted product sales background.
👉 Growth mindset, embracing challenges and learning from failures.
👉 Tenacious, resilient, affable, and confident leader.
👉 Passionate, committed, with a positive attitude.
Skills
👉 Confident networker with exceptional presentation skills.
👉 Creative thinker capable of devising innovative solutions.
👉 Proficient in project / time management and able to manage multiple projects concurrently.
👉 Effective team player and independent worker.
Missions
The Business Development Executive will execute the sponsorship sales strategy for ASO U.K. Reporting directly to Director of Partnerships, the BDE will be responsible for building sales strategy and achieving sales targets
This role involves identifying sales opportunities within event rights packages, understanding brand interaction preferences, and engaging relevant brands.
The ideal candidate will possess a sophisticated sales pitch, combining marketing empathy and sales expertise, with a good understanding of brand sponsorship dynamics.
1. Identify and generate new fee-paying partners to enhance the marketing platform of the portfolio of events.
Examples of events : The Dragon Ride, Royal Windsor Triathlon, Manchester’s Half Marathon, Manchester’s Marathon, London Winter Run
- Identify and cultivate relationships with potential sponsors for the biggest available sponsoring packages to either: some text
- Generate autonomously new brand contracts through proactive outreach.
- Facilitate the transition of high-value sponsorship leads to the CEO and Director of Partnerships for further negotiation and closure.
- Develop proactive sales strategies and manage the new business pipeline.
- Create and pitch sales decks and rights packages accurately positioning events to prospective partners.
- Attend networking events to broaden and deepen network of contacts.
- Understand the events and the rights to be able to position them accurately and positively to prospective partners.
- Drive significant growth in sponsorship revenue for the organisation.
2. Manage a complete sales value chain, internally and externally.
- Work with the partners to help them understand the benefits of adding value to the participant experience.
- Drafting of new partner contracts.
- Collaborate with cross-functional teams including Marketing, Operations, and Finance.
- Build strong relationships with ASO commercial teams in Paris, Madrid and Frankfurt to generate cross-event opportunities in the group portfolio.
- Keep a commercial mind with a strong focus on ROI.
Informations complémentaires
Location, date of arrival & compensation.
Position within the organization
Reports to: Director of Partnerships
Location
Hybrid – Home/Office Working [Office location Clapham Junction].
Contract
Full Time – Permanent.
Starting date
Target for June 10th.
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