A family business that became the international leader in neckwear, BUFF is a BCorp-certified company present worldwide through its iconic products.

As part of the brand's international expansion strategy, BUFF called on BOOST to recruit 3 Country Managers in France, Italy and the UK, to move from distributor representation to a direct presence in these territories.

A mission to be carried out with complete confidentiality, requiring commercially-minded, entrepreneurial profiles, since they would need to build the entire local structure, with expertise in the outdoor world.

As a recruitment firm dedicated to organisations in the sports and outdoor world, we supported BUFF in its international expansion strategy by recruiting profiles with expertise in specialised distribution and the outdoor market, to open 3 new subsidiaries.

Through methodical targeting of Country Manager or Senior Key Account Manager profiles in the target markets and the sport and outdoor world, BOOST was able to quickly present excellent profiles to BUFF. After a final case-study round focused on the vision for the brand's local development over 5 years, 3 profiles stood out in each of the key markets. 2 years on, they have successfully grown BUFF's business in their respective markets, in line with the plans originally envisioned.

3 local subsidiaries created and revenue significantly grown by the 3 Country Managers in their respective markets.