Recrutement Salomon

L'entreprise

The company.

Salomon is an iconic leader in the global outdoor sports industry, driven by innovation and a deep-rooted commitment to pushing boundaries. As a key brand within Amer Sports, Salomon consistently equips and inspires athletes and enthusiasts worldwide, especially within the demanding realm of Running. The brand is defined by its pursuit of excellence, empowering performance through elite athlete programs, advanced development initiatives, and a strong presence at major events like the Golden Trail World Series. Salomon cultivates an environment where daring spirit, collaboration, and a high-performance culture are at the core of its mission. For those eager to shape the future of outdoor sports and inspire a global community, Salomon offers unique opportunities for significant impact and professional growth.

Missions

1 - Build & Execute a Strategic, Consumer-Centric Sport & Community Marketing Plan

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Drive the Sport & Community marketing strategy, from definition to implementation.
Define and update short/mid/long term strategy according to sport vision, local feedback, market evolution and competitors' actions.
Define yearly program & corresponding activation guidelines.
Define budget guidance (HQ/local). ● Lead the athletes' program and the influencers' program , from management to creating activations.
Craft the future and ensure smooth organization of the Golden Trail World Series.
Lead strategy, guidelines and execution of dedicated global sports events (ex: UTMB, MaxiRace, Ultra Spirit, etc.).

2. Lead & Inspire a High-Performing Marketing Team

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Lead a team of 7/8 direct reports, including team managers and the sports events specialist, with overall responsibility for the broader team.
Foster the conditions for individual and collective success through clear direction, active support, and empowerment.
Drive a culture of team excellence by animating collaboration, accountability, and continuous improvement.
Develop and embed a winning spirit and a culture of high performance, aligned with company values and ambitions.
Lead external partners.
Collaborate with local marketing teams.

3. Strengthen Brand Equity & Local Relevance

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Manage the international athletes' team and develop a new Performance program to professionalize the team.
Manage a scouting program, leveraging digital and AI as well as on-field scouting.
Define guidelines for local influence recruitment & activation.
Review the Golden Trail World Series visual identity & Salomon integration

Profil attendu

Expected profile.

Profil

👉 Min 10 years of professional experience in Sports Marketing & influence in the running industry.

👉 Proven ability to lead multidisciplinary marketing teams (7/8 direct reports).

👉 Comfortable operating in a complex matrix environment with multiple internal stakeholders (Product Marketing, Design, CMI, Brand team, regional Marketing Directors & local Marketing Managers) and external partners (Photographer & videographer, event organizers, medical & performance staff).

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Aptitudes

👉 Proficient in digital tools and AI for scouting.

👉 Strategic thinker with a strong track record in developing and implementing complex marketing strategies.

👉 Strong interpersonal skills for project lead, information request/transfer, brief/explanation, and support.

Location, date of arrival & compensation.

Informations complémentaires

Location: Based in Annecy

Start date: As soon as possible

Je candidate !Apply !

Global Sports Marketing Running Manager

Salomon