L'entreprise
The company.
Created in 2013, Team Vitality is the #1 French esports team and a leading esports powerhouse in Europe, participating in the biggest competitions and leagues (League of Legends LEC, Valorant VCT EMEA, CS:GO Blast, CS:GO Blast ESL, etc.)
The team’s ambition is such that excellence is a mantra for the whole organization, the “team behind the team”.
Profil attendu
Expected profile.
Profile
👉 At least 8 years of experience in brand marketing within the gaming/esports industry.
👉 Fluency in English.
👉 Expertise in data-driven marketing, consumer behavior analysis, and market insights.
👉 A creative and innovative thinker with curiosity at its heart.
👉 Demonstrated leadership skills to deliver projects within a matrix organization.
Capabilities
👉 Proven track record of management and collaborative abilities.
👉 Ability to create and deliver communications plans.
👉 Excellent communication skills.
Missions
This role is crucial for supporting Team Vitality global leadership ambitions in the esports industry and you will be a leading force in the Marketing team.
1. Elaborate and sustain a strategic and corporate communication planning:
- Develop and implement integrated communication strategies that serve the diverse needs of all BUs ensuring it aligns with our image and business objectives.
- Ensure brand positioning and messaging is impactful and inspirational while nurturing our brand platform and tone of voice.
- Optimize campaign planning across all touchpoints, including Social Medias, PR, Paid Media, CRM, Website, App, Ambassadors, Players and Corporate initiatives to enhance customer journeys.
- Manage and maximize the communication budget to increase efficiency and effectiveness.
- Lead the corporate communication plan.
2. Monitor the digital marketing expertise:
- Pilot the social media strategy to improve performance metrics such as followers, impressions, hours watched, etc…, engagement and conversions, in collaboration with the social media team.
- Direct the media agency's efforts in supporting business initiatives related to brand awareness, fan acquisition and merchandising conversion.
- Implement a cross-channel, customer-centric strategy to boost engagement and conversions, supported by our data analyst.
- Enhance SEO and drive traffic to our main digital properties.
3. Ensure the efficiency and collaborative team environment:
In terms of analytics:
- Use data-driven insights to evaluate the success of communication strategies and inform future campaigns.
- Establish and track metrics and KPIs with monthly reports and action plans to assess communication impact across various business units.
In terms of people development:
- Mentor and lead the communication team towards performance, creativity and collaboration.
- Maintain a collaborative and high-performing team environment.
Informations complémentaires
Location, date of arrival & compensation.
Team Vitaliy’s headquarters are located in the heart of Paris (Boulevard Sebastopol, 3rd district).
Home-office is accepted up to 2 days a week.
Position to be filled asap.
French-based contract, CDI.
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