L'entreprise
The company.
Café du Cycliste was founded in 2009 in a traditional café nestled in the hills above the Côte d’Azur.
Specializing in high-end, performance cycling apparel, the brand is experiencing international growth. They are committed to having a positive social and environmental impact while fostering an inclusive work environment.
Café du Cycliste currently operates through three main channels:
- A flagship e-commerce site serving global markets (Europe, USA, UK, Asia)
- Five owned retail stores in : Nice, Paris, Munich, Palma de Mallorca and Bédoin Mont Ventoux,
- Over 70 retail partners worldwide
Missions
To support its expansion, Café du Cycliste is looking for a global marketing leader who can drive profitable growth across both digital and non-digital channels while protecting and elevating our premium brand identity. This strategic and hands-on role is suitable for either an experienced, very hands-on CMO or a high-potential "soon-to-be CMO" (Growth Marketing Lead / Head of Performance with strong brand sensitivity). You will work closely with the product, tech, e-commerce, and retail teams.
1. Define and Execute Global Growth Strategy
- Own global marketing performance (MER, growth, efficiency).
- Balance brand building with performance marketing to deliver sustainable, profitable growth.
- Collaborate with Finance on budgets, forecasting, and KPIs.
2. Drive Acquisition & Retention (Hands-on)
- Personally oversee and execute digital acquisition: Meta (IG/FB), Google (Search / Shopping / PMAX), and YouTube.
- Lead CRM, retention, and lifecycle marketing (Klaviyo mindset).
- Ensure strong alignment between paid media, e-commerce conversion, and CRM.
3. Brand Narrative & Omnichannel Consistency
- Live the brand narrative and storytelling, ensuring consistency across campaigns, e-commerce, CRM, and retail.
- Evaluate the performance of brand campaigns, events, partnerships, and offline initiatives.
4. Leadership & Team Building
- Build and lead a high-performing marketing team.
- Operate as a "player-coach": capable of defining the vision while executing technically when needed.
Profil attendu
Expected profile.
Profile
👉 5–8+ years of experience in D2C, ideally within Premium, Cycling, Outdoor, or Fashion industries.
👉 Proven experience in international scaling.
👉 Essential technical mastery of paid media platforms (Meta, Google Ads): you must be able to launch and optimize your own campaigns.
👉 Strong performance and data culture (focus on MER rather than just last-click ROAS).
👉 Aesthetic sensibility: understanding that storytelling and brand-safe growth matter as much as performance metrics.
Skills
👉 Natural leadership and team spirit.
👉 Strong analytical and synthesis capabilities.
👉 Excellent communication skills in both French and English.
👉 Passion for cycling, the outdoors, or high-quality products
Location, date of arrival & compensation.
Informations complémentaires
- Based in Nice, France (HQ).
- Hybrid work (Remote possible 1 day per week).
- Availability: as soon as possible.
.webp)
