Marketing Manager France.
The IRONMAN Group.
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races.
The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries.
In France, the IRONMAN Group operates 7 events located in 4 cities (Nice, Aix-en-Provence, Vichy, Les Sables-d’Olonne), allowing 16.000 athletes to participate every year.
Marketing Manager France : expected profile.
👉 Minimum 4 years marketing XP
👉 Hands-on profile, both willing to design and implement marketing plans
👉 Data driven, strategic and analytical thinking capability
👉 Strong attention to detail
👉 Extensive national French media network will be advantageous
👉 Native French and fluent English communication skills, both verbal and written
👉 Ability to drive internal and external stakeholders towards your vision
👉 Ability to prioritize skills and quickly switch from management to individual contribution
👉 Possessing a goal and business-oriented approach and understanding events financial metrics
👉 Ability to conceptualize, execute, and report on complex integrated marketing programs
👉 Ability to work some weekends and non-traditional hours
Marketing Manager France : missions.
Design and execute marketing plans for IRONMAN brand and events in France :
Create comprehensive marketing plans which meet volume and profitability targets and manage their implementation.
Develop and execute media and PR plan to achieve positive brand and event coverage, with the support of a PR agency and/or freelancers.
Develop content, campaigns and maintain social media account
Plan and facilitate media buying and creative development for on (SoMe, newsletter) and offline media.
Facilitate a media event over a weekend to trigger high quality content and endorsements.
Seek opportunities for brand marketing, lead generation and athlete development.
Manage France’s marketing budget (around 80k€, excluding agencies and freelancers)
Manage relationships with all IRONMAN stakeholders
Forge partnerships with local stakeholders including media, federations, sponsors and industry peers.
Participate in host city stakeholder management, facilitate associated marketing obligations and support the Operations team with community liaison and communications.
Work closely with functional leads within the EMEA and Global Marketing teams and Regional Operations teams to:
Monitor current and historical deployment of marketing channels to identify trends and synthesize new ideas into marketing plans and event executions.
Take ownership of marketing objectives and make recommendations on the allocation of budgets and activities to meet registration and participant satisfaction goals.
Localisation, date of arrival & compensation.
In France, The IRONMAN Group’s main office is located in Nice where the Marketing Manager is expected to be present 2 to 3 days a week, alongside a dozen of other colleagues. Ability to travel up to 10% of the time is required, both in France and Europe (4 weekends in France and up to 3 overseas).
Arrival as soon as possible since the first event of the season will be held in May in Aix-en-Provence.
The IRONMAN Group offers :
Flexible home-office conditions
An open, modern and friendly working environment with a strong culture across EMEA
Informal and relaxed dress codes with most of the team being aged 27 to 30 y.o.
Partner benefits (exclusive employee offers from official IRONMAN partners)
Official IRONMAN Merchandise staff discounts
Complimentary race entries for employee and immediate family member of employee