Lead Running, Training & Outdoor Marketing.
PUMA : the company & the opportunity.
SPEED & SPIRIT is what PUMA is looking for in their candidates, defined by some simple values that inspire them to BE DRIVEN in their performance, BE VIBRANT in their sporting legacy, BE TOGETHER in their team spirit, and BE YOU to let their individual talents and experience shine.
PUMA Marketing is a highly engaged, driven and fun group, communicating directly with their consumers daily, and working together to create stories that effectively reach and impact PUMA fans around the world.
PUMA customers are game changers. PUMA Marketing focuses on ensuring that they are aware of the right product to help them to do that. Together with their global and local ambassadors, PUMA Marketing communicates and engages the customers by doing stories instead of just telling them – by creating relevant moments and experiences, with a clear focus on making them organic and engaging.
PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
Lead Running, Training & Outdoor Marketing for PUMA Europe : expected profile.
👉 Min 10 years experience in Marketing or a similar position
👉 International mindset (fluent in English)
👉 Creative thinker ready to challenge the status quo and think ahead
👉 Great presentation skills and excellent communication skills (verbal and written)
👉 Entrepreneurial and proactive mindset
👉 Strong knowledge of the running & training categories and Marketing industry
👉 Solid leadership experience in leading a multi-functional team
👉 Expert in Brand, Marketing and trends with a deep understanding of the consumer insights in the big cities in Europe and connecting with the sales business objectives
👉 Proven ability to effectively liaise with stakeholders to deliver against business needs
Lead Running, Training & Outdoor Marketing for PUMA Europe : missions.
Lead marketing strategy on Running, Outdoor and Training categories in Europe
Based on insights and knowledge of the categories, decide strategic directions to be taken by PUMA at regional level
Create and implement a strong performance marketing strategy and execution plan
Prepare and present marketing plans for the categories to general management and animate regular review process
Coordinate stakeholders and ensure global consistency with BU, Markets and Integrated Marketing Communication
Drive the Marketing vision, strategy and plan for Europe on these categories
Serve as the global point person to bring together key regional and local stakeholders to facilitate regional consistency
Set up a new way of working in Europe to push the Running, Outdoor & Training culture and the consumers experience in omni channel
Work closely with the Digital team to raise the assets and events activation (Olympic Games, European Championship…)
Support to European local markets
Oversea integrated marketing planning for key brand and product campaigns
Push the importance of data, KPIs and creative process
Extract insights from customer, market and product analytics
Localisation, home-office & date of arrival.
PUMA Headquarters are located in Herzogenaurach, (2h from Munich, 2h30 from Frankfort) and home-office is accepted up to 2 days a week. Arrival as soon as possible. International travel (up to 20%) included to liaise with local marketing teams.
PUMA has been awarded in 16 countries and 2 regions as TOP EMPLOYER 2022 !